Services and method
Approach
I work on my own, made to measure, and follow every project personally: from the first message to delivery you always talk to me.
My services
Five languages, one way of seeing. I can follow a project from idea to delivery, or step into one specific part.
Visual art
Works, series and site-specific projects for galleries, festivals and exhibition spaces.
Graphic design
Graphics for events, culture and communication, designed for the formats they live in.
Video & motion
Video art, editing, titles and motion graphics, with the same eye as still work.
Visual identities
Mark, colours, typefaces and usage rules for projects, studios and institutions.
Installations
Exhibition design and installations, virtual ones too, from idea to audience.
In detail
Artworks, series and site-specific projects for galleries, festivals, exhibition spaces and organisations looking for an artistic intervention: from the idea to the public presentation.
What I deliver
- Artworks and series (print, digital, video)
- Installations and exhibition set-ups, virtual ones included
- Texts and materials for the exhibition
Graphic projects with a recognisable character for events, culture and communication: each piece starts from a clear idea and adapts to the formats it has to live in.
What I deliver
- Graphics for events and festivals
- Printed and digital materials
- Formats for social media and newsletters
A coherent visual system for a project, a studio or an institution: the mark, the colours, the typefaces and the rules to use them well over time.
What I deliver
- Logo and its variants
- Colour palette and typography
- Usage guidelines
- First applications (print, social media, website)
Layout for books, magazines, reports and digital publications: a grid designed around the content, comfortable reading, files ready for print or screen.
What I deliver
- Grid and style design
- Complete layout
- Print-ready files
- Digital version (interactive PDF or web page)
Posters for films, exhibitions and events, and art catalogues, bilingual ones included: images and texts that stay readable from the wall to the page.
What I deliver
- Poster in print and social media formats
- Laid-out catalogue, multilingual if needed
- Coordination with the printer
Video art, editing, titles and animated graphics: moving images built with the same eye as the still work.
What I deliver
- Editing and colour correction
- Titles and graphic animation
- Versions for web, social media and screenings
Music videos and video content for brands and cultural organisations, followed from writing to post-production.
What I deliver
- Concept, script and storyboard
- Direction and shooting
- Editing and platform versions
Clear texts with a recognisable voice for websites, exhibitions, catalogues and communication: written to be read, not just to fill space.
What I deliver
- Web page copy
- Exhibition and catalogue texts
- Social media and newsletter copy
Websites and pages for artists, studios and cultural projects: content structure, design for phone and desktop, care for readability and accessibility.
What I deliver
- Content structure and user journey
- Page design for phone and desktop
- Support through the launch
The visual direction of a project: holding images, graphics, video and the people involved together, so that the result speaks with one voice.
What I deliver
- Moodboard and references
- Visual guidelines for the project
- Supervision of shoots and production
Before producing anything: understanding who you are talking to, what you want to say and in which languages, so that every visual choice has a reason.
What I deliver
- Goals and audience
- Concept and creative directions
- Content and format plan
The method
How I work
Six clear phases, so you always know where the project stands, what I need from you and what you receive.
First conversation
You write to me or we have a short call. We talk about the idea, the audience, the timing and an indicative budget.
What you prepare
A few lines about the project, references you like, a deadline if there is one.
What you receive
The right questions to understand the project and an idea of how I can help.
Proposal and quote
I put in writing what I will do, in which phases, with which deliverables and at what cost.
What you prepare
Any information still missing after the first conversation.
What you receive
A clear proposal with phases, deliverables, indicative timing and a quote.
Creative direction
Research, references and one or more directions to choose together, before going into detail.
What you prepare
Existing materials (texts, images, logo) and your view on the directions.
What you receive
A moodboard or sketches with the direction to work on.
Development
The project takes shape along the chosen direction: design, shooting, layout or writing, depending on the service.
What you prepare
Final content and any access needed, within the agreed time.
What you receive
Updates in stages, so you see the work grow.
Revisions
We review the work together and refine it. How many rounds of revision are included is written in the proposal.
What you prepare
Feedback gathered in a single message, from one contact person.
What you receive
Updated versions until approval.
Delivery
Final files ready to use, organised and in the formats you need.
What you prepare
The final approval.
What you receive
Files for print, web or screen and, if needed, notes on how to use them.
Timing and costs
They depend on the project: you will find them in writing in the proposal, before we start. If a phase changes, we talk about it before moving on.
The first step